Wayne D. Hoyer

6편

• The Moderating Effect of Buying Impulsivity on the Dynamics of Unplanned Purchasing Motivations
  jmr · 2020 · 인용 33 · Consumer Retail Behavior Studies
• When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage
  jm · 2016 · 인용 254 · Consumer Behavior in Brand Consumption and Identification
• Moderating Effects of the Relationship between Private Label Share and Store Loyalty
  jm · 2014 · 인용 123 · Consumer Market Behavior and Pricing
• Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects
  jmr · 2012 · 인용 331 · Consumer Behavior in Brand Consumption and Identification
• Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
  jm · 2011 · 인용 1,271 · Consumer Behavior in Brand Consumption and Identification
• Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success
  jm · 2010 · 인용 318 · Innovation and Knowledge Management