Franziska Völckner

7편

• Driving Mobile App User Engagement Through Gamification
  jmr · 2024 · 인용 21 · Digital Marketing and Social Media
• A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit
  jm · 2023 · 인용 45 · Consumer Behavior in Brand Consumption and Identification
• Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags
  jm · 2023 · 인용 11 · Consumer Behavior in Brand Consumption and Identification
• Brand Positioning Based on Brand Image–Country Image Fit
  mksci · 2019 · 인용 36 · Consumer Behavior in Brand Consumption and Identification
• Discovering Unobserved Heterogeneity in Structural Equation Models to Avert Validity Threats
  misq · 2013 · 인용 438 · Big Data and Business Intelligence
• The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries
  jm · 2012 · 인용 234 · Consumer Behavior in Brand Consumption and Identification
• How Important Are Brands? A Cross-Category, Cross-Country Study
  jmr · 2010 · 인용 232 · Consumer Behavior in Brand Consumption and Identification