JP

Author

Joseph R. Priester

University of Southern California 2010

정보 수정·삭제 요청

1

논문

303

피인용 합

2010

첫 논문

2010

최근 논문

01저널·주제·방법

저널

JM1

주제

온라인 평점과 순위 1

02소속·공저

2010

소속

University of Southern California2010 · 1편

불러오는 중…

03논문

1편

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
jm · 2010 · 인용 303 · Consumer Behavior in Brand Consumption and Identification