Zheyin Gu

12편

• Selling Professional Products with Consumer Uncertainty in Expertise Advancement
  msom · 2026 · 인용 0 · Consumer Market Behavior and Pricing
• Vertical Competition on a Common Platform
  mksci · 2025 · 인용 1 · Digital Platforms and Economics
• A Model of Shoppertainment Live Streaming
  ms · 2024 · 인용 40 · Digital Marketing and Social Media
• Content Length Limit: How Does It Matter for a Consumer-to-Consumer Media Platform?
  isr · 2024 · 인용 12 · Digital Platforms and Economics
• Consumer self‐design and brand competition
  pom · 2023 · 인용 10 · Innovation Diffusion and Forecasting
• Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment
  mksci · 2023 · 인용 8 · Environmental Sustainability in Business
• Social Sharing, Public Perception, and Brand Competition in a Horizontally Differentiated Market
  isr · 2022 · 인용 14 · Digital Marketing and Social Media
• Consumer Pseudo-Showrooming and Omni-Channel Placement Strategies
  misq · 2017 · 인용 118 · Consumer Retail Behavior Studies
• Research Note—Investigating Firm Strategies on Offering Consumer-Customizable Products
  isr · 2015 · 인용 28 · Product Development and Customization
• Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction
  mksci · 2013 · 인용 57 · Consumer Market Behavior and Pricing
• Facilitating Fit Revelation in the Competitive Market
  ms · 2012 · 인용 100 · Consumer Market Behavior and Pricing
• Quantity-Discount-Dependent Consumer Preferences and Competitive Nonlinear Pricing
  jmr · 2010 · 인용 32 · Consumer Market Behavior and Pricing

• A5030712297Zheyin Gu · 11편 · ORCID · 대표 기록
• A5134050188Zheyin (Jane) Gu · 1편 · ORCID · 같은 ORCID