Jonah Berger

15편

• How Closely Should You Follow a Trend? Atypicality and Engagement on Social Media
  jm · 2026 · 인용 1 · Digital Marketing and Social Media
• Talking with Your Hands: How Hand Gestures Influence Communication
  jmr · 2025 · 인용 3 · Hearing Impairment and Communication
• The Trajectory of Confidence: Experience, Certainty, and Consumer Choice
  jmr · 2025 · 인용 1 · Consumer Behavior in Brand Consumption and Identification
• What Holds Attention? Linguistic Drivers of Engagement
  jm · 2023 · 인용 76 · Language, Metaphor, and Cognition
• Penny for Your Preferences: Leveraging Self-Expression to Encourage Small Prosocial Gifts
  jm · 2020 · 인용 39 · Consumer Behavior in Brand Consumption and Identification
• Uniting the Tribes: Using Text for Marketing Insight
  jm · 2019 · 인용 683 · Digital Marketing and Social Media
• Valuable Virality
  jmr · 2016 · 인용 247 · Digital Marketing and Social Media
• How Language Shapes Word of Mouth's Impact
  jmr · 2016 · 인용 184 · Digital Marketing and Social Media
• Broadcasting and Narrowcasting: How Audience Size Affects What People Share
  jmr · 2014 · 인용 352 · Digital Marketing and Social Media
• Visual Influence and Social Groups
  jmr · 2012 · 인용 83 · Consumer Market Behavior and Pricing
• How Attribute Quantity Influences Option Choice
  jmr · 2012 · 인용 72 · Decision-Making and Behavioral Economics
• What Makes Online Content Viral?
  jmr · 2011 · 인용 3,001 · Digital Marketing and Social Media
• What Drives Immediate and Ongoing Word of Mouth?
  jmr · 2011 · 인용 653 · Digital Marketing and Social Media
• Can Losing Lead to Winning?
  ms · 2011 · 인용 217 · Decision-Making and Behavioral Economics
• Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
  mksci · 2010 · 인용 646 · Digital Marketing and Social Media

• A5102851815Jonah Berger · 14편 · ORCID · 대표 기록
• A5135855481Jonah Berger · 1편 · same name + years + field + institution