Zike Cao

6편

• Multi-self presentation and knowledge contribution in platform operations: Evidence from a natural experiment
  POM · 2026 · 인용 0 · Expert finding and Q&A systems
• Effects of Explicit Sponsorship Disclosure on User Engagement in Social Media Influencer Marketing
  MISQ · 2024 · 인용 29 · Digital Marketing and Social Media
• Consequences of Information Feed Integration on User Engagement and Contribution: A Natural Experiment in an Online Knowledge-Sharing Community
  ISR · 2023 · 인용 56 · Knowledge Management and Sharing
• The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform
  JMIS · 2021 · 인용 35 · Digital Marketing and Social Media
• When Discounts Hurt Sales: The Case of Daily-Deal Markets
  ISR · 2018 · 인용 67 · Consumer Market Behavior and Pricing
• An Economic Analysis of Peer Disclosure in Online Social Communities
  ISR · 2018 · 인용 31 · Privacy, Security, and Data Protection

• A5100623800Zike Cao · 5편 · ORCID · 대표 기록
• A5158882925Zike Cao · 1편 · 같은 이름 + 공저자 겹침