01이 칸의 논문
- The Risk of Cryptocurrency Payment Adoption and the Role of Social Media: Evidence From Online Travel Agencies
- Can Social Technologies Drive Purchases in E-Commerce Live Streaming? An Empirical Study of Broadcasters’ Cognitive and Affective Social Call-to-Actions
- The Growth of Follower Networks on Social Media Platforms for Humanitarian Operations
02같은 주제, 다른 방법
- The Impact of Verbal and Visual Content on Consumer Engagement in Social Media Marketing
- Valuing Influence with Social Learning
- Fan Cultivation and Monetization With Network Effects: Competing Influencers and Collaborating Brands
- When Persuasion Is Too Persuasive: An Empirical Analysis of Product Returns in Livestream e-Commerce
- The Sales Impacts of Traffic Acquisition Promotion in Live-Streaming Commerce
- Magnify Cascades of Electronic Word-of-Mouth (eWOM) on Social Networks: The Roles of User, Product, and Relationship Characteristics
- Social Pricing of Luxury Products in a Distribution Channel
- Social Promotion: A Creative Promotional Framework on Consumers’ Social Network Value
- Network Size and Content Generation on Social Media Platforms