Khim Yong Goh

10편

• Can Social Technologies Drive Purchases in E-Commerce Live Streaming? An Empirical Study of Broadcasters’ Cognitive and Affective Social Call-to-Actions
  pom · 2024 · 인용 9 · Digital Marketing and Social Media
• Strategic Content Generation and Monetization in Financial Social Media
  isr · 2024 · 인용 6 · Digital Marketing and Social Media
• Editorial: Some Thoughts on Reviewing for <i>Information Systems Research</i> and Other Leading Information Systems Journals
  isr · 2023 · 인용 8 · Information Systems Theories and Implementation
• Are You What You Tweet? The Impact of Sentiment on Digital News Consumption and Social Media Sharing
  isr · 2022 · 인용 38 · Digital Marketing and Social Media
• The Demand Effects of Product Recommendation Networks: An Empirical Analysis of Network Diversity and Stability
  misq · 2017 · 인용 64 · Consumer Market Behavior and Pricing
• An Empirical Analysis of Intellectual Property Rights Sharing in Software Development Outsourcing
  misq · 2017 · 인용 48 · Outsourcing and Supply Chain Management
• Privacy and Marketing Externalities: Evidence from Do Not Call
  ms · 2015 · 인용 34 · Consumer Market Behavior and Pricing
• Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
  isr · 2013 · 인용 1,206 · Digital Marketing and Social Media
• Newspaper Reports and Consumer Choice: Evidence from the Do Not Call Registry
  ms · 2011 · 인용 38 · Media Influence and Politics
• Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models
  ms · 2005 · 인용 133 · Economic and Environmental Valuation

• A5022336802Khim Yong Goh · 10편 · ORCID · 대표 기록
• A5001585937GohKhim-Yong · 0편 · ORCID 보유자의 이름 변형