온라인 시장의 신뢰와 평판

• Building Effective Online Marketplaces with Institution-Based Trust
  ISR · 2004 · 인용 2,444 · Paul A. Pavlou, David Gefen
• Trust and TAM in Online Shopping: An Integrated Model
  MISQ · 2003 · 인용 8,023 · Elena Karahanna, Detmar W. Straub
• Reputation Mechanism Design in Online Trading Environments with Pure Moral Hazard
  ISR · 2005 · 인용 285 · Chrysanthos Dellarocas
• Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
  ISR · 2002 · 인용 5,140 · D. Harrison McKnight, Vivek Choudhury, Charles J. Kacmar
• Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective
  MISQ · 2007 · 인용 2,586 · Paul A. Pavlou, Huigang Liang, Xue
• The Nature and Role of Feedback Text Comments in Online Marketplaces: Implications for Trust Building, Price Premiums, and Seller Differentiation
  ISR · 2006 · 인용 920 · Paul A. Pavlou, Angelika Dimoka
• Doing Business with Strangers: Reputation in Online Service Marketplaces
  ISR · 2014 · 인용 189 · Antonio Moreno, Christian Terwiesch
• Individual Trust in Online Firms: Scale Development and Initial Test
  JMIS · 2002 · 인용 1,335 · Anol Bhattacherjee

2024–2026

• Mixed Signals: The Effects of Online Rating Discrepancy on User Trust
  JMIS · 2025 · 인용 3 · Florian Schneider, Pavel Dykmann, Timm Teubner
• Two-Sided Impacts of Service Provider’s Identity Disclosure in e-Customer Service Platforms: Evidence from Two Field Experiments
  ISR · 2024 · 인용 2 · Sunghun Chung, Jaehwuen Jung, Jooyoung Park 외

119편