Trends·공급망관리
고객가치와 고객관리
OpenAlex: Consumer Market Behavior and Pricing, Customer churn and segmentation, Customer Service Quality and Loyalty
23
논문
6
최근 3년
×1.3
비중 변화
01허브 논문
- Are Self‐Service Customers Satisfied or Stuck?
- The Promise of Strategic Customer Behavior: On the Value of Click Tracking
- Reducing Product Expiration by Aligning Salesforce Incentives: A Data‐driven Approach
- Do Customer Emotions Affect Agent Speed? An Empirical Study of Emotional Load in Online Customer Contact Centers
- Proactive Customer Education, Customer Retention, and Demand for Technology Support: Evidence from a Field Experiment
- Product Customization and Customer Service Costs: An Empirical Analysis
- Detecting Customer Trends for Optimal Promotion Targeting
- Loyalty Program Liabilities and Point Values
02최근 주목 논문
2024–2026
- Loyalty Currency and Mental Accounting: Do Consumers Treat Points Like Money?
- Being Emotionally Supportive: Exploring the Value of Emotional Appeals Retargeting in Recovering Consumers of Financial Services
- Mitigating Churn After Online Financial Fraud: The Value of Blame Attribution
- Value-Partitioning of Sales Contribution in Business Markets
- Customer Acquisition Through Intermediaries (vs. Brand) Shapes Lifetime Value: Evidence From the Hotel Industry
- Maximizing Customer Retention in Multi-session Training Service: Model and Algorithm
04방법 구성
05저널 구성
204편
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