온라인 광고 효과

• Cost-per-Click Pricing for Display Advertising
  MSOM · 2014 · 인용 54 · Sami Najafi-Asadolahi, Kristin Fridgeirsdottir
• Economic Analysis of Reward Advertising
  POM · 2019 · 인용 45 · Hong Guo, Xuying Zhao, Hao Lin 외
• Advertising Competition on the Internet: Operational and Strategic Considerations
  POM · 2018 · 인용 23 · Dengpan Liu, Vijay Mookerjee
• A Planning Approach to Revenue Management for Non‐Guaranteed Targeted Display Advertising
  POM · 2020 · 인용 12 · Huaxiao Shen, Yanzhi Li, Jingjing Guan 외
• Multistage Intermediation in Display Advertising
  MSOM · 2020 · 인용 12 · Santiago Balseiro, Ozan Candogan, Hüseyin Gürkan
• Data‐Driven Approaches to Targeting Promotion E‐mails: The Case of Delayed Incentives
  POM · 2020 · 인용 5 · Bharadwaj Kadiyala, Özalp Özer, A. Serdar Şimşek
• Serving two masters? Optimizing mobile ad contracts with heterogeneous advertisers
  POM · 2022 · 인용 3 · Abhijeet Ghoshal, Radha Mookerjee, Zhen Sun
• Strategic social media marketing: An empirical analysis of sequential advertising
  POM · 2023 · 인용 15 · Parshuram Hotkar, Rajiv Garg, Kristen L. Sussman

2024–2026

• How Do Brands Change Their Advertising Spending in Response to a Rival's Product Recall?
  POM · 2024 · 인용 5 · Sihan Fang, Vivek Astvansh, Siliang Tong 외
• Multichannel Advertising: Budget Allocation in the Presence of Spillover and Carryover Effects
  MSOM · 2025 · 인용 2 · Hao-Yan Chen, Ying‐Ju Chen, Sung-Hyuk Park 외
• Dynamic Pricing and Bidding for Display Advertising Campaigns
  MSOM · 2025 · 인용 1 · Narendra Agrawal, Sami Najafi-Asadolahi, Stephen A. Smith
• Fixed Point Label Attribution for Real-Time Bidding
  MSOM · 2024 · 인용 1 · Martin Bompaire, Antoine Désir, Benjamin Heymann
• Ad Blockers and Ad Quality
  MSOM · 2025 · 인용 0 · Jingyan Li, Quan Zheng, Shichang Li 외

최근 6년 2편 이상

• Stephen A. Smith
  이 주제 2편 · Santa Clara University · 49년차 · 논문 13편
• Narendra Agrawal
  이 주제 2편 · Santa Clara University · 9년차 · 논문 3편
• Sami Najafi-Asadolahi
  이 주제 2편 · Santa Clara University · 12년차 · 논문 4편

310편