소비자 선택모형

• Estimation of Choice-Based Models Using Sales Data from a Single Firm
  MSOM · 2014 · 인용 94 · Jeffrey P. Newman, Mark Ferguson, Laurie A. Garrow 외
• Consumer Choice Models and Estimation: A Review and Extension
  POM · 2021 · 인용 42 · Qi Feng, J. George Shanthikumar, Mengying Xue
• Optimal Advertising Budget Allocation in Luxury Fashion Markets with Social Influences: A Mean‐Variance Analysis
  POM · 2018 · 인용 171 · Chun‐Hung Chiu, Tsan‐Ming Choi, Xin Dai 외
• Managing Retail Budget Allocation between Store Labor and Marketing Activities
  POM · 2017 · 인용 17 · Olga Perdikaki, Subodha Kumar, Chelliah Sriskandarajah
• New product life cycle curve modeling and forecasting with product attributes and promotion: A Bayesian functional approach
  POM · 2022 · 인용 22 · Dazhou Lei, Hao Hu, Dongyang Geng 외
• Strategic new product media planning under emergent channel substitution and synergy
  POM · 2022 · 인용 3 · Vahideh Sadat Abedi, Oded Berman, Fred M. Feinberg 외
• Co‐op advertising in randomly fluctuating markets
  POM · 2022 · 인용 28 · Jinhui Han, Suresh Sethi, Chi Chung Siu 외

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