Trends·소셜미디어
온라인 리뷰와 구매
OpenAlex: Digital Marketing and Social Media, Consumer Market Behavior and Pricing, Consumer Behavior in Brand Consumption and Identification
29
논문
16
최근 3년
×2.6
비중 변화
01허브 논문
- De‐Biasing the Reporting Bias in Social Media Analytics
- Production of Online Word‐of‐Mouth: Peer Effects and the Moderation of User Characteristics
- Inducing Consumer Online Reviews Via Disclosure
- Online Reviews and Collaborative Service Provision: A Signal‐Jamming Model
- One Size Fits All? The Differential Impact of Online Reviews and Coupons
- Swayed by the reviews: Disentangling the effects of average ratings and individual reviews in online word‐of‐mouth
- Does Immediate Feedback Make You Not Try as Hard? A Study on Automotive Telematics
- Reading Between the Stars: Understanding the Effects of Online Customer Reviews on Product Demand
02최근 주목 논문
2024–2026
- Negative Peer Feedback and User Content Generation: Evidence From a Restaurant Review Platform
- Gender and Serious Drug Recalls: A Textual Sentiment Analysis of Drug Reviews on WebMD
- Does Greater Visibility Benefit Minority Businesses? Evidence from an Online Review Platform
- The Direct Effect of Managerial Responses: When Politeness Backfires
- More Satisfied or More Aroused? Understanding the Effects of Arousal in Online Reviews on Product Demand From New Versus Returning Customers in the Service Sector
- Follow My Lead? Impacts of Multidimensional Expert Reviews on Subsequent Consumer Ratings
03활발한 연구자
최근 6년 2편 이상
04방법 구성
05저널 구성
248편
ISR55MS37JMR32MISQ31POM25MKSCI25JM24JMIS15MSOM4