Trends·소셜미디어
소셜미디어 마케팅
OpenAlex: Digital Marketing and Social Media, Innovation Diffusion and Forecasting, Consumer Market Behavior and Pricing
19
논문
9
최근 3년
×2.2
비중 변화
01허브 논문
- Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks
- Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook
- Social Media and Political Contributions: The Impact of New Technology on Political Competition
- A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers
- Competitive vs. Complementary Effects in Online Social Networks and News Consumption: A Natural Experiment
- Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment
- Winners, Losers, and Facebook: The Role of Social Logins in the Online Advertising Ecosystem
- The Impact of Social Nudges on User-Generated Content for Social Network Platforms
02최근 주목 논문
2024–2026
- Influencer Authenticity: To Grow or to Monetize
- Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
- Participation vs. Effectiveness in Sponsored Tweet Campaigns: A Quality-Quantity Conundrum
- Can Random Friends Seed More Buzz and Adoption? Leveraging the Friendship Paradox
- Too Long, Didn’t Read? The Impact of Length Limits on Microblogging Engagement
- Relational Resonance and Content Creation
04방법 구성
05저널 구성
217편
JM58JMR40MKSCI28ISR25MISQ20MS19JMIS15POM11MSOM1