Trends·소셜미디어
소셜미디어 마케팅
OpenAlex: Digital Marketing and Social Media, Innovation Diffusion and Forecasting, Consumer Market Behavior and Pricing
12
논문
8
최근 3년
×3.6
비중 변화
01허브 논문
- Social Promotion: A Creative Promotional Framework on Consumers’ Social Network Value
- Network Size and Content Generation on Social Media Platforms
- The Sales Impacts of Traffic Acquisition Promotion in Live-Streaming Commerce
- When Persuasion Is Too Persuasive: An Empirical Analysis of Product Returns in Livestream e-Commerce
- The Growth of Follower Networks on Social Media Platforms for Humanitarian Operations
- The Risk of Cryptocurrency Payment Adoption and the Role of Social Media: Evidence From Online Travel Agencies
- Can Social Technologies Drive Purchases in E-Commerce Live Streaming? An Empirical Study of Broadcasters’ Cognitive and Affective Social Call-to-Actions
- The Impact of Verbal and Visual Content on Consumer Engagement in Social Media Marketing
02최근 주목 논문
2024–2026
- When Persuasion Is Too Persuasive: An Empirical Analysis of Product Returns in Livestream e-Commerce
- The Sales Impacts of Traffic Acquisition Promotion in Live-Streaming Commerce
- The Risk of Cryptocurrency Payment Adoption and the Role of Social Media: Evidence From Online Travel Agencies
- Can Social Technologies Drive Purchases in E-Commerce Live Streaming? An Empirical Study of Broadcasters’ Cognitive and Affective Social Call-to-Actions
- Magnify Cascades of Electronic Word-of-Mouth (eWOM) on Social Networks: The Roles of User, Product, and Relationship Characteristics
- The Impact of Verbal and Visual Content on Consumer Engagement in Social Media Marketing
04방법 구성
05저널 구성
217편
JM58JMR40MKSCI28ISR25MISQ20MS19JMIS15POM11MSOM1