Trends·소셜미디어
기업의 소셜미디어 소통
OpenAlex: Digital Marketing and Social Media, Public Relations and Crisis Communication, Customer Service Quality and Loyalty
12
논문
7
최근 3년
×3.2
비중 변화
01허브 논문
- The Operational Value of Social Media Information
- Social Media for Disaster Management: Operational Value of the Social Conversation
- Lending ears to unheard voices: An empirical analysis of user‐generated content on social media
- The effects of the news media on a firm's voluntary product recalls
- Open Voice or Private Message? The Hidden Tug-of-War on Social Media Customer Service
- How Socially Perceived Threat Shapes Preventive Behavior in the Context of COVID-19
- Corporate Use of Social Media After ESG Incidents
- First Step in Social Media: Measuring the Influence of Online Management Responses on Customer Satisfaction
02최근 주목 논문
2024–2026
- Corporate Use of Social Media After ESG Incidents
- Open Voice or Private Message? The Hidden Tug-of-War on Social Media Customer Service
- How Socially Perceived Threat Shapes Preventive Behavior in the Context of COVID-19
- The Role of Real-Time Event Monitoring in Dynamic Response to Disruptions
- Unveiling the Human Touch: Enhancing Customer Satisfaction Through Personal Profiles of Social Media Customer Service Agents
- How Frontline Employees’ Relational Communication in Online Service Interactions Drives Customer Satisfaction
04방법 구성
05저널 구성
84편
JM25ISR20POM12MKSCI7MISQ7JMIS6JMR5MS2