Trends·소셜미디어
기업의 소셜미디어 소통
OpenAlex: Digital Marketing and Social Media, Public Relations and Crisis Communication, Customer Service Quality and Loyalty
33
논문
5
최근 3년
×0.58
비중 변화
01허브 논문
- Social Media and Firm Equity Value
- Exit, Voice, and Response on Digital Platforms: An Empirical Investigation of Online Management Response Strategies
- Community Intelligence and Social Media Services: A Rumor Theoretic Analysis of Tweets During Social Crises
- Understanding User-Generated Content and Customer Engagement on Facebook Business Pages
- When Social Media Delivers Customer Service: Differential Customer Treatment in the Airline Industry
- Racial Bias in Customer Service: Evidence from Twitter
- Whose and What Social Media Complaints Have Happier Resolutions? Evidence from Twitter
- A Hashtag Is Worth a Thousand Words: An Empirical Investigation of Social Media Strategies in Trademarking Hashtags
02최근 주목 논문
2024–2026
- Engaging Users on Social Media Business Pages: The Roles of User Comments and Firm Responses
- Strategic Content Generation and Monetization in Financial Social Media
- Understanding the Drivers and Outcomes of Ideologically Charged Social Media Firestorms: The Sociotechnical and Social Learning Perspectives
- Signaling Quality to Consumers: The Role of Social Media Marketing
- Attention or Sentiment: How Social Media React to ESG?
03활발한 연구자
최근 6년 2편 이상
04방법 구성
05저널 구성
84편
JM25ISR20POM12MKSCI7MISQ7JMIS6JMR5MS2