InterShop: Enhancing the Vendor/Customer Dialectic in Electronic Shopping

:Electronic shopping systems offer new horizons in vendor marketing, customer convenience, and overall market efficiencies. Information networks can gather thousands of vendors and millions of customers into an information-rich marketplace that serves both their perspectives. Unfortunately, existing electronic shopping systems provide a vendor/customer dialectic that offers low product differentiation and comparability. This limits market efficiency and results in negative experiences for both vendors and customers. We propose a functional architecture for a new generation of electronic shopping infrastructures to dramatically improve vendor representation and customer navigation. This design reshapes the vendor/customer dialectic by providing higher levels of both product differentiation and comparability. A prototype implementation of the architecture is described.

• 저널Journal of Management Information Systems · 11(4) · 9–31
• 토픽Peer-to-Peer Network Technologies · Computer Networks and Communications
• DOI10.1080/07421222.1995.11518058
• 저자James B. Baty, Ronald M. Lee