Shopping in the Electronic Marketplace

Abstract:The concept of an electronic marketplace is introduced whereby consumers may browse through a structured database giving product offerings and local supply outlets. We consider the nature of software to facilitate the shopping process developing a concept of similarity between generic products using a semantic net structure. The search is guided by specified user preferences. A prototype implementation, using Prolog, is described.Key Words and Phrases:: Databasesemantic nettelecommunicationslogic programming Additional informationNotes on contributorsRonald M. LeeRonald M. Lee is presently a member of the Information Systems Group at the Graduate School of Business, University of Texas, Austin. Formerly, he held a research position at the International Institute of Applied Systems Analysis (IIASA), Laxenburg, Austria. He has also held faculty positions at the New University of Lisbon, Portugal, and at Washington University, Saint Louis, MO. Doctoral work was at the Department of Decision Sciences, The Wharton School, University of Pennsylvania.George R. WidmeyerGeorge R. Widmeyer is completing his work as a doctoral student in Informations Systems at the Graduate School of Business, University of Texas, Austin. Formerly, he was a Manager of Data Processing for both Mobil Oil and General Dynamics. He has also held analyst positions in General Dynamics at various locations in the United States. He has a B.S. and M.S. in Engineering from the University of Texas at Austin.

• 저널Journal of Management Information Systems · 2(4) · 21–35
• 토픽Advanced Database Systems and Queries · Computer Networks and Communications
• DOI10.1080/07421222.1986.11517744
• 저자Ronald M. Lee, George R. Widmeyer