Crafting a <i>JMR</i> Manuscript

The author provides a guide for effectively communicating and organizing ideas in an academic marketing paper in a manner that allows reviewers to best see their merit. He argues that it is often not the central idea of a piece that falters, but rather the mechanical and stylistic expression of that idea. He posits a straightforward methodology for eschewing ambiguity and appropriately highlighting salient research against a backdrop that is clean and well constructed.

• 저널Journal of Marketing Research · 53(1) · 139–141
• 토픽Academic Writing and Publishing · History and Philosophy of Science
• DOI10.1509/jmr.15.0343
• 저자Werner Reinartz