Werner Reinartz

11편

• EXPRESS: Firms’ Focus on Brand and Customer Management: Measurement, Development, and Financial Consequences
  jm · 2026 · 인용 0 · Consumer Behavior in Brand Consumption and Identification
• The Effect of Content on Zapping in TV Advertising
  jm · 2022 · 인용 25 · Consumer Behavior in Brand Consumption and Identification
• The Platformization of Brands
  jm · 2021 · 인용 109 · Digital Marketing and Social Media
• Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior
  jm · 2021 · 인용 31 · Consumer Retail Behavior Studies
• Communicating Brands in Television Advertising
  jmr · 2020 · 인용 51 · Consumer Behavior in Brand Consumption and Identification
• Does It Pay to Be Real? Understanding Authenticity in TV Advertising
  jm · 2018 · 인용 199 · Consumer Behavior in Brand Consumption and Identification
• What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements
  jmr · 2017 · 인용 41 · Consumer Market Behavior and Pricing
• Creating Enduring Customer Value
  jm · 2016 · 인용 732 · Customer Service Quality and Loyalty
• Crafting a <i>JMR</i> Manuscript
  jmr · 2015 · 인용 7 · Academic Writing and Publishing
• Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully
  jm · 2011 · 인용 828 · Service and Product Innovation
• Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully
  jm · 2011 · 인용 612 · Corporate Finance and Governance