IS Atlas
ms·1994년 9월 1일

Coordinating Buyer-Seller Transactions Across Multiple Products

Rajeev Kohli, Heungsoo Park

Management Science

70
피인용
1.2
FWCI
2
IS/마케팅/OM 탑저널 피인용
12
IS/마케팅/OM 탑저널 참고문헌
01Abstract

Joint ordering policies are examined as a method for reducing the transactions cost for multiple products sold by a seller to a homogeneous group of buyers. The problem of determining efficient joint ordering policies has the same structure as the previously-examined problem of determining the efficient ordering policy for a single product. Efficient joint lot-sizes are independent of prices, and are supported by a range of average-unit prices that permit every possible allocation of the transactions-cost saving between the buyer and the seller. Product bundling supports efficient joint orders across products, just as a quantity discount supports efficient transactions for a single product.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보