IS Atlas
ms·1989년 6월 1일

A Cooperative Game Theory Model of Quantity Discounts

Rajeev Kohli, Heungsoo Park

Management Science

181
피인용
1.4
FWCI
8
IS/마케팅/OM 탑저널 피인용
22
IS/마케팅/OM 탑저널 참고문헌
01Abstract

Quantity discounts offered by a monopolist are considered in the context of a bargaining problem in which the buyer and the seller negotiate over the order quantity and the average unit price. All-units and incremental quantity discounts that permit transaction at a negotiated outcome are described. The effects of risk sensitivity and bargaining power on quantity discounts are discussed for alternative bargaining models.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보