ms·1990년 4월 1일
Note—Derivation of Covariance Probit Elasticities
Management Science
1
피인용
0.0
FWCI
0
IS/마케팅/OM 탑저널 피인용
12
IS/마케팅/OM 탑저널 참고문헌
- 주제소비자 선택모형 · 의사결정분석
01Abstract
The full covariance probit model is highly regarded due to the flexibility with which it can represent cross brand effects. Explicit formulae for these cross brand effects for the general N brand case have never appeared in print, nor have the direct elasticities for the model. This note fills that omission.
02연구 흐름
불러오는 중…
03비슷한 논문
불러오는 중…
04이후 연구
불러오는 중…
05선행 연구
불러오는 중…
06서지 정보
- 저널Management Science · 36(4) · 500–504
- 토픽Consumer Market Behavior and Pricing · Marketing
- DOI10.1287/mnsc.36.4.500
- 저자Charles F. Hofacker