The Many-Player Advertising Game

This study extends the time-variant closed-loop strategy of Fruchter and Kalish (1997) to the n-player advertising game. We demonstrate that solving an n-player game using 2 players results in overadvertising.

• 저널Management Science · 45(11) · 1609–1611
• 토픽Game Theory and Applications · Management Science and Operations Research
• DOI10.1287/mnsc.45.11.1609
• 저자Gila E. Fruchter