Note: Dynamic Conjectural Variations in a Lanchester Oligopoly

An approach based on dynamic conjectural variations is advanced for developing dynamic advertising strategies in a Lanchester oligopoly differential game. The approach allows competitors to anticipate rival reactions to market-share state variables, and maintains the computational advantage of open-loop Nash equilibrium strategies. In an empirical application to the ready-to-eat cereal industry, it is shown that advertising strategies based on dynamic conjectural variations can better explain the advertising of the cereal competitors than can open- loop advertising strategies.

• 저널Management Science · 43(11) · 1603–1608
• 토픽Innovation Diffusion and Forecasting · Management Science and Operations Research
• DOI10.1287/mnsc.43.11.1603
• 저자G. M. Erickson