Goal Setting for Effective Corporate Planning

The hypothesis that firms simultaneously determine their research and development, investment, dividend, and new debt policies generally is substantiated in the financial literature. The strategic planning model advocated in this study offers an alternative to the generally accepted goals of maximizing the return on equity or growth in earnings per share.

• 저널Management Science · 36(3) · 359–367
• 토픽Financial Reporting and Valuation Research · Strategy and Management
• DOI10.1287/mnsc.36.3.359
• 저자John B. Guerard, Alden S. Bean, Bernell K. Stone