IS Atlas
ms·1969년 4월 1일

A Dialectical Approach to Strategic Planning

Richard O. Mason

Management Science

409
피인용
8.3
FWCI
21
IS/마케팅/OM 탑저널 피인용
12
IS/마케팅/OM 탑저널 참고문헌
01Abstract

This paper develops a new approach to the planning process. It begins by examining the critical role played by the planner's assumptions. Two criteria for a good planning technique are suggested by this examination: (1) It should expose the assumptions underlying a proposed plan so that management can reconsider them and (2) it should suggest new and more relevant assumptions upon which the planning process can proceed. Existing techniques often fail these criteria. Consequently a dialectical approach is presented which, it is proposed, satisfies the stated criteria. The realm of corporate strategic planning was chosen as a testing ground for the new approach. Evidence obtained in a field study/experiment concerning RMK Abrasives' strategic planning problem is cited in support of the method and its ability to reveal assumptions. 1

02연구 흐름

불러오는 중…

03비슷한 논문

불러오는 중…

04이후 연구

불러오는 중…

05선행 연구

불러오는 중…

06서지 정보