IS Atlas
isr·2002년 6월 1일

Measuring e-Commerce in Net-Enabled Organizations: An Introduction to the Special Issue

Detmar W. Straub, Bruce W. Weber, Charles Steinfield

Information Systems Research

133
피인용
32.3
FWCI
5
IS/마케팅/OM 탑저널 피인용
14
IS/마케팅/OM 탑저널 참고문헌
01Abstract

Clear and precise metrics are essential for evaluating phenomena such as e-commerce (“Net”-enablement) and the organizational use of networks and the Internet for commercial activities. Researchers require them for theory building and testing; practitioners require them for improving organizational processes. But for IS professionals to engage in the serious creation of metrics, it is critical to recognize:(1) that the phenomenon of net-enablement is an enduring change, probably led in the future by “brick-cum-click”firms, (2) that some new and old measures need to be differentially applied, and (3) that the papers in this special issue are not the end of metrics creation, but just the beginning.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보