IS Atlas
ms·2011년 6월 25일

Experienced vs. Described Uncertainty: Do We Need Two Prospect Theory Specifications?

Mohammed Abdellaoui, Olivier L’Haridon, Corina Paraschiv

Management Science

157
피인용
3.7
FWCI
6
IS/마케팅/OM 탑저널 피인용
56
IS/마케팅/OM 탑저널 참고문헌
01Abstract

This paper reports on the results of an experimental elicitation at the individual level of all prospect theory components (i.e., utility, loss aversion, and weighting functions) in two decision contexts: situations where alternatives are described as probability distributions and situations where the decision maker must experience unknown probability distributions through sampling before choice. For description-based decisions, our results are fully consistent with prospect theory's empirical findings under risk. Furthermore, no significant differences are detected across contexts as regards utility and loss aversion. Whereas decision weights exhibit similar qualitative properties across contexts typically found under prospect theory, our data suggest that, for gains at least, the subjective treatment of uncertainty in experience-based and description-based decisions is significantly different. More specifically, we observe a less pronounced overweighting of small probabilities and a more pronounced underweighting of moderate and high probabilities for experience-based decisions. On the contrary, for losses, no significant differences were observed in the evaluation of prospects across contexts. This paper was accepted by George Wu, decision analysis.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보