Reply—Consider <i>the</i> Principal Finding: A Reply to William T. Ross

By focussing on issues concerning precise relative performance of the human and experimental teams, Ross obscures the major, and a priori surprising result of our study. This is that the experimental teams were not all dominated by the human teams. Replication is the appropriate way to illuminate the substantive issues raised by our study rather than arguments based on ex-post and possibly questionable statistical analyses.

• 저널Management Science · 34(5) · 672–673
• 토픽Creativity in Education and Neuroscience · Experimental and Cognitive Psychology
• DOI10.1287/mnsc.34.5.672
• 저자Robin M. Hogarth, Spyros Makridakis