Fatal (Fiscal) Attraction: Spendthrifts and Tightwads in Marriage

Although much research has found that “birds of a feather flock together,” the authors suggest that opposites tend to attract when it comes to certain spending tendencies; that is, tightwads, who generally spend less than they would ideally like to spend, and spendthrifts, who generally spend more than they would ideally like to spend, tend to marry each other, consistent with the notion that people are attracted to mates who possess characteristics dissimilar to those they deplore in themselves. Despite this complementary attraction, tightwad–spendthrift differences within a marriage predict conflict over finances, which in turn predicts diminished marital well-being. These relationships persist when controlling for important financial outcomes (household-level savings and credit card debt). These findings underscore the importance of studying the relationships among money, consumption, and happiness at an interpersonal level.

• 저널Journal of Marketing Research · 48(2) · 228–237
• 토픽Evolutionary Psychology and Human Behavior · Experimental and Cognitive Psychology
• DOI10.1509/jmkr.48.2.228
• 저자Scott Rick, Deborah A. Small, Eli J. Finkel