A Markovian Analysis of the Life of Newspaper Subscriptions

This paper presents a case study in the application of some statistical theory, and a mathematical model, to an actual business problem. The problem was to determine the pattern of mortality of subscriptions to a daily newspaper, and thereby to ascertain the average life of such subscriptions. The method of solution, here with indicated, involved the collection of data from a probability sample of subscribers to the newspaper, and use of these data to construct a Markov chain.

• 저널Management Science · 14(6) · B–283
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mnsc.14.6.b283
• 저자W. Edwards Deming, Gerald J. Glasser