Gaining Comparative Advantage Through Discretionary Expenditures: The Returns to R&D and Advertising

We explore the extent to which R&D and advertising expenditures generate a comparative advantage that allows firms to earn supranormal profits. After controlling for unobserved firm-specific factors and the feedback between discretionary expenditures and profitability, our results suggest substantially lower accounting and stock market returns to R&D and advertising than indicated in previous research. Isolating mechanisms, which prevent imitation, do not appear sufficient for either R&D or advertising expenditures to generate, on the average, a long-run comparative advantage.

• 저널Management Science · 38(9) · 1264–1279
• 토픽Firm Innovation and Growth · Economics and Econometrics
• DOI10.1287/mnsc.38.9.1264
• 저자G. M. Erickson, Robert Jacobson