IS Atlas
pom·2013년 5월 17일·주제 밖

Optimal Policies for Recovering the Value of Consumer Returns

Keith J. Crocker, Paolo Letizia

Production and Operations Management

46
피인용
2.6
FWCI
9
IS/마케팅/OM 탑저널 피인용
30
IS/마케팅/OM 탑저널 참고문헌
01Abstract

This study characterizes the class of Pareto optimal returns policies between a manufacturer and a retailer who receives consumer returns. The manufacturer may take a costly hidden action that reduces the expected number of products returned by consumers, which when realized is hidden information known only to the retailer. When faced with consumer returns, the retailer must decide whether to send the product back to the manufacturer, who harvests a low salvage value, or to engage in costly refurbishment that permits the returned product to be resold to consumers. We find that the optimal returns policies may be implemented through the payment by the manufacturer of a full refund to the retailer of the wholesale price for any returns as well as a bonus paid to the retailer that is decreasing in the number of returns to the manufacturer.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보