IS Atlas
pom·2021년 6월 29일

Beneficial Product Returns in Supply Chains

Meng Li, Yunchuan Liu

Production and Operations Management

47
피인용
6.5
FWCI
8
IS/마케팅/OM 탑저널 피인용
16
IS/마케팅/OM 탑저널 참고문헌
01Abstract

Many retailers and manufacturers accept product returns from consumers (via money‐back guarantees) and retailers (via full‐credit return policies) respectively. While the extant literature focuses on either manufacturer or retailer return policies, this study investigates both return policies and finds that a manufacturer's return policy can induce the retailer to adopt a return policy. Although accepting consumer returns hurts the manufacturer when the manufacturer sells through non‐competing retailers, we find that the manufacturer is not destined to be hurt by accepting returns when selling to competing retailers that are differentiated in their returns rates.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보