IS Atlas
ms·1998년 2월 1일

Note. The Role of Returns Policies in Pricing and Inventory Decisions for Catalogue Goods

Hamilton Emmons, Stephen M. Gilbert

Management Science

563
피인용
12.9
FWCI
28
IS/마케팅/OM 탑저널 피인용
15
IS/마케팅/OM 탑저널 참고문헌
01Abstract

Manufacturers often use returns policies to encourage retailers to stock and price items more aggressively. We focus on the effect that such policies have on both a retailer's and a manufacturer's profits when the retailer must commit prior to the selling season to both a stocking quantity and a price at which to sell an item. Such a commitment is often necessary for retailers who sell primarily through catalogues.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보