IS Atlas
ms·2003년 10월 1일

Dynamic Pricing in the Presence of Inventory Considerations: Research Overview, Current Practices, and Future Directions

Wedad Elmaghraby, Pınar Keskinocak

Management Science

1,296
피인용
39.9
FWCI
87
IS/마케팅/OM 탑저널 피인용
79
IS/마케팅/OM 탑저널 참고문헌
01Abstract

The benefits of dynamic pricing methods have long been known in industries, such as airlines, hotels, and electric utilities, where the capacity is fixed in the short-term and perishable. In recent years, there has been an increasing adoption of dynamic pricing policies in retail and other industries, where the sellers have the ability to store inventory. Three factors contributed to this phenomenon: (1) the increased availability of demand data, (2) the ease of changing prices due to new technologies, and (3) the availability of decision-support tools for analyzing demand data and for dynamic pricing. This paper constitutes a review of the literature and current practices in dynamic pricing. Given its applicability in most markets and its increasing adoption in practice, our focus is on dynamic (intertemporal) pricing in the presence of inventory considerations.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보