Note—On a Simultaneous Decision Model for Marketing, Production and Finance

A previous study attempting to evaluate the benefits of coordination of marketing, production and finance decisions by Damon and Schramm is examined. It is noted that because of a flaw in the formulation of the marketing sector, the numerical results reported in this study are difficult to interpret. General issues in the design of experiments for evaluating functional coordination are also addressed.

• 저널Management Science · 23(9) · 1005–1009
• 토픽Business Strategy and Innovation · Strategy and Management
• DOI10.1287/mnsc.23.9.1005
• 저자Ulf Peter Welam