IS Atlas
pom·2013년 3월 1일·주제 밖

How Collection Cost Structure Drives a Manufacturer's Reverse Channel Choice

Atalay Atasu, L. Beril Toktay, Luk N. Van Wassenhove

Production and Operations Management

304
피인용
38.0
FWCI
7
IS/마케팅/OM 탑저널 피인용
10
IS/마케팅/OM 탑저널 참고문헌
01Abstract

This note discusses the impact of collection cost structure on the optimal reverse channel choice of manufacturers who remanufacture their own products. Using collection cost functions that capture collection rate and collection volume dependency, we show that the optimal reverse channel choice (retailer‐ vs. manufacturer‐managed collection) is driven by how the cost structure moderates the manufacturer's ability to shape the retailer's sales and collection quantity decisions.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보