Editorial—Marketing Science

The business of marketing is increasingly involved with government. For a long time, we have had a specialized interest created by the marketing of goods and services to the government itself. And there have long been various forms of government regulations and restraints on marketing. But it is only recently that marketing practices seem to have become a political issue. I'd suggest that they are perhaps overrated politically, though.

• 저널Management Science · 16(10) · B–689
• 토픽Management and Marketing Education · Management of Technology and Innovation
• DOI10.1287/mnsc.16.10.b689
• 저자Kenneth A. Longman