My Reflections on Publishing in <i>Journal of Marketing</i>

My term as the Editor in Chief (EIC) of Journal of Marketing (JM) has thus far been highly rewarding. The full gamut of papers I have processed assures me that JM continues to attract the best and brightest research studies. The strides JM has been making are impressive: the 2014 InCites Journal Citation Reports rank JM as the top journal in marketing, with a total citation count of 14,741 and a journal impact factor of 3.938. This coveted position places the journal in good stead. In this regard, I thank the authors, the previous EICs, the area editors (AEs), the editorial review board (ERB)members, and the ad hoc reviewers for contributing to JM’s success. Furthermore, I am of the opinion that the sheer variety of high-quality articles and their contributions have addedmuch prestige to JM. I am confident that this trend is only going to continue and will take JM to greater heights. In this regard, serving as EIC for JM is an honor and privilege that I truly cherish. As with previous EICs, I am frequently asked two key questions by members of the research community at various conferences and symposia: (1) What type of articles does JM publish? and (2) Why do articles get rejected? I take this opportunity to answer these questions and provide my thoughts on publishing in JM. Then, I reflect on how a review team should evaluate a manuscript. I answer the first question by discussing the type and nature of articles that JM publishes. Specifically, I present the popular domains of study and the classification of articles published in JM and note a few of my observations regarding these subjects, including the balance between rigor and relevance in research. I answer the second question by providing an overview of the review process and highlighting the reasons for rejection. In addition, I also bring to attention some pointers that will be helpful to researchers in navigating the review process. I conclude this editorial by providing a few actionable items that will be helpful to authors in developing significant and relevant articles that will be of greater appeal to the review team at JM. What Type of Articles Does JM Publish? The short answer to this question is that JM articles should have actionable managerial implications. Irrespective of the focal area of the article or the type of methodology used, articles published in JM typically are rigorous and have meaningful, generalizable, and managerially relevant implications. To further elaborate on this answer, I delve into the following three perspectives: (1) the domains of knowledge, (2) the classification of articles in terms of study focus, and (3) the critical nature of rigorous and relevant research. These three aspects, in my opinion, provide a succinct understanding of this frequently asked question.

• 저널Journal of Marketing · 80(1) · 1–6
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1509/jm.80.1.1
• 저자V. Kumar