Commentaries and Reply to “Can Brand Extension Signal Product Quality?” by Sridhar Moorthy

This series of discussions presents commentaries and a rejoinder on the economic perspectives on branding arising from Moorthy [Moorthy S (2012) Can brand extension signal product quality? Marketing Sci. 31(5):756–770].

• 저널Marketing Science · 31(5) · 771–778
• 토픽Consumer Behavior in Brand Consumption and Identification · Marketing
• DOI10.1287/mksc.1120.0729
• 저자