Marketing & technology : a new proactive, responsive era

In Diepkloof, Soweto, Sibongile Kunene, 33, wrings her washing out and flops it over a makeshift washline. Thando walks passed, shouting about the bad pack of mielie-meal she bought. Lebogang from two places down on the other side of the street chimes in and says she had heard that thousands in the batch were bad but that the supermarket store chose to sell them anyway.

• 저널Journal of Marketing · 2011(—) · 12–13
• 토픽Business Strategies and Innovation · Strategy and Management
• 저자Dylan Balkind