From landlord to partner at Tsogo Sun

Out the box thinking - a much-used phrase that's become somewhat passe as marketers continually push the boundaries of what's been done before. However, the entertainment philosophy adopted within the Tsogo Sun Gaming Group, is nothing less than revolutionary, and is undoubtedly creating local and, even, international benchmarks.

• 저널Journal of Marketing · 2011(—) · 26–
• 토픽Digital Games and Media · Sociology and Political Science
• 저자Vanessa Naude