How U is your USP? : soapbox

'Groupon' has entered the South African market. For those not familiar with the US-based business, its novel business model offers deeply discounted 'daily deals'. The wrinkle is that a minimum number of consumers need to sign up for a deal before it locks in. (Hence the name - a combination of 'group' and 'coupon'.) It is one of a raft of apparently unique e-businesses taking the world by storm, and it has a claimed business valuation in excess of 25 billion dollars.

• 저널Journal of Marketing · 2011(—) · 5–
• 토픽ICT Impact and Policies · Media Technology
• 저자Howard Fox