IS Atlas
jm·2012년 2월 1일·주제 밖

Beauty fashioned, inspiration evoked : design @ work

Sabrina Scherf

Journal of Marketing

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피인용
0.0
FWCI
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IS/마케팅/OM 탑저널 피인용
0
IS/마케팅/OM 탑저널 참고문헌
01Abstract

Roland Reid, Marketing Director at Jaguar Land Rover, feels that fashion not only influences car design, but that car design influences fashion. Cars are fashionable and people use them as fashion accessories. Some make more of a statement and the Evoque captured the imagination of people who are self-image aware. It's not about the age culture or gender - it's for people who like to look good, he says.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보