IS Atlas
jm·2012년 12월 1일·주제 밖

Those who can, do. Those who can't, copy : Rice papers

Andy Rice

Journal of Marketing

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FWCI
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IS/마케팅/OM 탑저널 피인용
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IS/마케팅/OM 탑저널 참고문헌
01Abstract

There are two reasons to visit Bangkok's Patpong district, and to look for cheap knock-offs of popular brands is the other one. It's also probably the only one of the motives that you'll publicly admit to, as you check out the dirt-cheap Dior and the dime-a-dozen Diesels, none of which will last longer than a politician's promise.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보