Developing entrepreneurs by taking the mystique out of marketing : services SETA

Participating in South African business has given me an understanding on what makes the wheels go round in our climate; what the opportunities are and where the difficulties lie. I learnt about the economy in general and the unemployment problem in particular. I soon realised that the existing corporate bodies and large companies alone are not in a position to make a significant difference to the overall unemployment situation.

• 저널Journal of Marketing · 2011(—) · 27–
• 토픽Entrepreneurship Studies and Influences · Management of Technology and Innovation
• 저자Chris Thompson