The evolution of shopping from chore to experience : advertising @ work

It's hot. You've spent precious minutes looking for parking, and now you just want to run into the shop and get tonight's essentials without battling the crowds - which means that you have no time for the delectable displays of fresh produce, no matter how winsome the supermarket has made them.

• 저널Journal of Marketing · 2012(—) · 10–11
• 토픽Business Strategies and Innovation · Strategy and Management
• 저자Lisa Witepski